The best AI visibility tools for small businesses in 2026, by price

An AI visibility tool asks ChatGPT, Google's AI and other assistants the questions your customers ask, then records whether your business is named and who is named instead. Getting named more often is called GEO (generative engine optimization) or AEO (answer engine optimization), and these tools measure it.

We read the pricing pages of nine tools and list what each lowest plan buys: how many questions, which AI engines, how often they run and what each offers a local business. Prices checked 17 Oct 2026. We picked tools a small business can buy online on its own, each with a plan under $100 a month. Seenboard is our product, so we also say where the others are stronger. For how many people now ask AI about local businesses, see AI local search statistics for 2026.

How much do AI visibility tools cost?

On monthly billing, the lowest plans run from $19 to $99 a month: Seenboard Solo $19,¹ Local Falcon Starter $24.99,¹⁹ Otterly.AI Lite $29,² BrightLocal Track $41,⁵ HubSpot AEO $50,⁶ LLMrefs $79³ and Peec AI Starter $95.⁷ The Semrush AI Visibility Toolkit⁴ and Rankscale Pro⁸ cost $99.

Paying for a year lowers most of them. Rankscale's lowest plan, Essentials, is sold yearly only, at $17 a month.⁸ Local Falcon Starter stays at $24.99 a month¹⁹ and Semrush at $99.¹⁷

We did not convert currencies. Semrush's pricing page shows each visitor's own currency, so we use the dollar price from its help page.⁴

What should you look for in an AI visibility tool?

A low price only helps if the tool asks the questions your customers ask, where they ask them. Check five things:

• Engines. Make sure the tool covers the assistants your customers use. Google alone has three: Gemini, AI Overviews and AI Mode. See AI Overviews vs AI Mode vs Gemini for how they differ.
• Location. "Best dentist near me" has a different answer in every town. A tool that only sets a country cannot show how you do in yours.
• How often. AI answers change from run to run: in a SparkToro study run with Gumshoe, which sells AI tracking, ChatGPT and Google's AI almost never gave the same list of brands twice in 100 runs of one question.¹⁸ A daily check gives seven readings a week; a weekly check gives one.
• Questions or prompts. Most tools call them prompts. Multiply your main services by the areas you serve: 5 services in 3 neighbourhoods is about 15.
• What to do next. A score alone changes nothing. Look for the sources AI reads, the competitors it names and suggested fixes. Some popular fixes have little evidence behind them: see Does schema or llms.txt help you show up in AI answers?

How do the nine tools compare?

Each tool's lowest plan, priced on monthly billing except Rankscale, whose lowest plan is sold yearly only.

Compared	Price a month	Prompts	AI engines	How often	Location
Seenboard Solo	$191	10 questions1	ChatGPT, Gemini, AI Overviews, AI Mode9	Daily1	City and neighbourhoods on Local1
Local Falcon Starter	$24.9919	7,500 credits19	ChatGPT, Gemini, AI Overviews, AI Mode, Grok20	On demand or scheduled22	A grid of points around you20
Otterly.AI Lite	$292	152	ChatGPT, AI Overviews, Perplexity, Copilot2	Daily2	Many countries and languages2
BrightLocal Track	$415	Up to 20 per location10	ChatGPT, AI Overviews, AI Mode10	Weekly, monthly or on demand13	A score per location10
HubSpot AEO	$506	256	ChatGPT, Gemini, Perplexity6	Daily6	None listed6
LLMrefs	$793	500, written from your keywords3	ChatGPT, Gemini, AI Overviews, AI Mode, Perplexity, Claude and more3	Updated weekly3	50+ countries3
Peec AI Starter	$95 (€85 in Europe)7	507	3 of ChatGPT, Gemini, AI Overviews, AI Mode, Copilot, Naver AI7	Daily7	1 country of your choice7
Semrush AI Visibility Toolkit	$994	254	ChatGPT, AI Mode, AI Overviews, Gemini; Perplexity in weekly reports15	Daily4	Cities, in weekly brand reports4
Rankscale Essentials	$17, billed yearly only8	120 credits8	ChatGPT, Gemini, Perplexity, Claude and more8	Hourly to monthly8	All regions8

What does each tool include?

Seenboard: from $19 a month

Seenboard Solo costs $19 a month, or $15 a month billed yearly.¹ It covers one business with 10 questions, checked daily¹ on ChatGPT and Google's AI: Gemini, AI Overviews and AI Mode.⁹ The Local plan, $39 a month,¹ raises that to 25 questions¹ and writes your city and neighbourhoods into the questions that make up your score.¹ It also shows where AI gets its answers¹ and writes three fixes a week, with the drafts.¹

Where others are stronger: Seenboard does not check Perplexity, Copilot, Claude or Grok,⁹ and Solo's 10 questions are the smallest allowance here.¹

Local Falcon: from $24.99 a month in credits

Local Falcon is a local rank tracker that also checks AI answers. Starter costs $24.99 a month for 7,500 credits,¹⁹ which pay for both map scans and AI scans.²¹ It checks ChatGPT, Gemini, AI Overviews, AI Mode and Grok.²⁰ Each AI scan asks your question from a grid of points around your business, one answer per point,²⁰ and each point uses one credit.²¹ It also shows which competitors AI recommends and which sources it uses.²⁰

Where it beats Seenboard: a lower price than Local, many answers per question from across your area, Grok, and map rank tracking.

Watch for: credits take planning and expire each month.¹⁹ The smallest grid, 3x3, collects 9 answers a question.²⁰ If each engine is its own data point, 25 questions on four engines use 900 credits a scan: about 8 scans a month on Starter.

Otterly.AI: from $29 a month

Otterly.AI Lite costs $29 a month, or $25 billed yearly.² It tracks 15 prompts² daily² on four engines: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot.² Google AI Mode and Gemini are add-ons at $9 a month each on Lite, and Claude is an add-on too.² Its monthly plan list says unlimited countries and languages,² its yearly one 50+ countries.² Lite also tracks which sources AI cites and gives 3 recommendations a week.²

Where it beats Seenboard: Perplexity and Copilot are included, and Lite tracks 15 to Solo's 10.¹²

Watch for: AI Mode and Gemini cost extra. With both, Lite costs $47 a month.²

BrightLocal: from $41 a month

BrightLocal is a local SEO suite, and its Local AI Visibility tracker comes with every plan.¹⁰ Track, the lowest plan, costs $41 a month for one location, or $369 a year.⁵ It tracks up to 20 prompts per location¹⁰ on ChatGPT, Google AI Mode and Google AI Overviews,¹⁰ and gives each location its own visibility score.¹⁰ It also shows which local competitors AI recommends instead and which sites AI cites, with plain-English next steps.¹⁰

Where it beats Seenboard: Track also monitors local rankings for up to 100 keywords and four competitors,⁵ its free trial runs 14 days with no card,¹⁰ and billed yearly it costs $3 less than Local: $369 a year to $372.¹⁵

Watch for: its AI checks run weekly or monthly, or when you re-run them, not daily.¹³

HubSpot AEO: $50 a month

HubSpot AEO, still in beta,⁶ costs $50 a month for 25 prompts,⁶ or $45 a month paid yearly.⁶ It covers ChatGPT, Perplexity and Gemini,⁶ updates your score daily,⁶ suggests what to fix⁶ and needs no other HubSpot subscription.⁶ Its product page lists no city or location features.⁶

Where it beats Seenboard: Perplexity is included, and it sits next to HubSpot's other tools if you already use them.

Watch for: no AI Overviews or AI Mode.

LLMrefs: $79 a month

LLMrefs has one plan at $79 a month, a price its page marks as for a limited time.³ You track keywords, not prompts:³ LLMrefs writes the prompts from them, related follow-up searches included, up to 500.³ It covers ChatGPT, Gemini, AI Overviews, AI Mode, Perplexity and Claude among other engines,³ with no add-on fees,³ in 50+ countries and 20+ languages,³ and tracks which sources AI cites.³ Its reports refresh weekly, and each keyword updates in the dashboard at least once a week.³

Where it beats Seenboard: 500 tracked queries for $79, by far the most here, and more engines.

Watch for: results reach the dashboard weekly, not daily, so a change can take up to a week to show.

Peec AI: $95 a month, or €85 in Europe

Peec AI Starter costs $95 a month, or €85 for visitors in Europe.⁷ It tracks 50 prompts⁷ daily⁷ on three engines you choose from ChatGPT, Gemini, AI Overviews, AI Mode, Microsoft Copilot and Naver AI,⁷ and extra engines can be added for a fee.⁷ Starter tracks one country, any one Peec AI supports;⁷ Pro and Advanced track three.⁷ Starter also shows which sources AI cites and ranks actions to take.⁷

Where it beats Seenboard: Starter tracks 50 to Local's 25,¹⁷ with a choice of engines that includes Microsoft Copilot.

Watch for: three engines unless you pay for more. For a closer look, see Seenboard vs Peec AI for small businesses.

Semrush AI Visibility Toolkit: $99 a month

The Semrush AI Visibility Toolkit costs $99 a month per domain.⁴ It includes 25 prompts for prompt tracking,⁴ updated daily⁴ on ChatGPT, Google AI Mode, AI Overviews and Gemini,¹⁵ with one engine chosen for each tracking campaign.¹⁶ Perplexity appears only in its weekly Brand Performance reports.¹⁵

Its Brand Performance reports can be set to one of more than 68,000 locations, cities included,⁴ and update weekly;⁴ each extra domain or location costs $99.⁴

Where it beats Seenboard: it sits next to Semrush's SEO data, and its brand reports go down to city level.

Watch for: the highest monthly price here, with Rankscale Pro. The toolkit alone has no free trial,⁴ though Semrush One, which bundles it with the SEO toolkit, can be tried free.⁴

Rankscale: $17 a month, billed yearly

Rankscale sells credits rather than prompts. Each query to an AI engine uses a fraction of a credit, typically 0.25.⁸ Essentials, its lowest plan, is sold yearly only at $17 a month⁸ and includes 120 credits a month.⁸ Monthly billing starts at Pro: $99 a month⁸ for 1,200 credits,⁸ or up to 4,800 AI answers.⁸

It covers ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Mistral, Grok, Copilot and more,⁸ in all regions,⁸ and you choose how often each prompt runs, from hourly to monthly.⁸

Where it beats Seenboard: a wide choice of engines and full control over timing.

Watch for: credits take some arithmetic. At 0.25 credits a run, Essentials' 120 credits cover 480 answers a month, or 16 a day.⁸

Which AI visibility tool should a small business choose?

• One location, checked daily on ChatGPT and Google's AI: Seenboard Local.
• AI checks inside a local SEO suite: BrightLocal Track, with local rank tracking.
• AI answers mapped across your area: Local Falcon, if you are happy to plan credits.
• Low cost across several assistants and countries: Otterly.AI Lite, plus $18 a month for both Google add-ons.²
• Already on HubSpot or Semrush: HubSpot AEO or the Semrush AI Visibility Toolkit.
• Hundreds of prompts, and weekly data is fine: LLMrefs.
• A marketing team that wants 50 prompts and its pick of engines: Peec AI.
• Happy to pay yearly and tune every setting: Rankscale.

Can you try an AI visibility tool for free?

Most of them, yes. With no card, BrightLocal gives 14 days,¹⁰ Local Falcon 100 free credits¹⁹ and HubSpot a free trial of 25 prompts, with no length given.⁶

Otterly.AI's trial needs no card either, but its homepage says 7 days in one place and 14 in another.¹¹ LLMrefs has a free account with no card³ and a 7-day trial of its paid plan,³ Rankscale lets you try Pro free for 7 days,⁸ and Peec AI offers a free trial without giving the terms.⁷ The Semrush toolkit on its own has no trial.⁴

Seenboard starts every new account with a free week: 7 days, everything included, no card.¹ Its free check takes about 2 minutes.¹² To check by hand, see how to check if ChatGPT recommends your business.